Cloud 9 Enables Jyothy Labs to Fast-Track Innovation through Azure DevOps

From manufacturing and selling a single product to becoming a trusted household name, Jyothy Labs has exemplified innovation and agility in India’s FMCG sector. With a diverse portfolio spanning home care, personal care, and fabric care brands, the company’s journey has been driven by its purpose  to improve everyday lives through quality, affordability, and accessibility. 

As part of its digital transformation roadmap, Jyothy Labs aimed to strengthen its in-house Application Development ecosystem using modern IT and DevOps tools. The goal was to simplify deployments, enhance code governance, and shorten release cycles — ensuring that business agility keeps pace with the company’s rapid growth trajectory. 

Challenge

Jyothy Labs had set aggressive growth and operational efficiency targets for the financial year. This demanded faster, error-free application rollouts across multiple business functions from manufacturing systems to distribution management. 

However, with traditional manual deployment models, code synchronization between developers, testers, and business teams often led to delays, version mismatches, and inconsistent releases. 

Recognizing the need for end-to-end automation, Jyothy Labs partnered with Cloud 9, who architected a fully automated Azure DevOps pipeline. Within just a few weeks, Cloud 9 deployed a centralized, scalable, and secure environment that redefined how the organization managed, tested, and deployed its applications. 

As Jyothy Labs’ business and digital infrastructure expanded, its code repositories became fragmented and difficult to track, leading to inefficiencies in development cycles. 

Key challenges included:

  • Unstructured Code Management: Multiple applications and modules were managed separately, resulting in duplication and inconsistent version control. 
  • Error-Prone Deployments: ‘Test’ code often contained unvalidated scripts, causing production issues and increased troubleshooting time. 
  • Legacy Platform Constraints: Certain application modules were built on outdated technology versions, making integration and updates cumbersome. 
  • Manual Release Dependencies: Each deployment required manual intervention, extending turnaround time and increasing the risk of errors. 

These challenges collectively slowed innovation directly impacting Jyothy Labs ability to roll out digital initiatives supporting new product launches and business functions. 

Solution

Cloud 9 implemented a tailored Azure DevOps framework that automated the code management and deployment lifecycle, improving both reliability and visibility across development teams. 

The implementation was executed in five key stages: 

Requirement Analysis & Business Understanding 

  • Conducted stakeholder interviews across IT, QA, and operations teams to identify pain points. 
  • Defined performance KPIs, release dependencies, and governance parameters. 

Code Integration and Repository Setup 

  • Consolidated fragmented repositories into a single structured environment. 
  • Integrated multiple applications into automated DevOps pipelines, enabling real-time tracking and version control. 

Delivery Channels and Role-Based Access Control (RBAC) 

  • Introduced granular user permissions and workflow approvals. 
  • Strengthened data security and compliance through controlled access aligned with business roles. 

Automated Code Check-Ins and Continuous Deployment 

  • Enabled automated build, test, and deploy cycles through Azure DevOps. 
  • Reduced dependency on manual coordination, ensuring faster, error-free releases across teams

Training & Continuous Support 

  • Conducted hands-on training sessions for 50+ developers and testers. 
  • Provided ongoing performance optimization support and incident management assistance. 

Results

The deployment of Cloud 9’s Azure DevOps solution delivered both quantitative and qualitative impact within the first quarter post-implementation: 

  • 60% reduction in manual deployment time, accelerating overall release cycles. 
  • Up to 40% improvement in code quality, owing to automated testing and structured repository management. 
  • 10–20% faster time-to-market for new internal applications supporting Jyothy Labs’ FMCG operations. 
  • Enhanced agility across development teams with real-time visibility and traceability of changes. 
  • Scalable architecture that supports future integration with analytics and IoT-based factory systems. 
  • Fewer production errors, reducing rework and downtime by approximately 25%. 

Beyond operational efficiency, the transformation empowered Jyothy Labs’ teams to focus on innovation rather than maintenance, aligning directly with their growth objectives and digital-first business strategy. 

Company

Size: 10,000+ employees
Location: Mumbai

Industry

FMCG

Practice Areas

  • Cloud Infrastructure and Management
  • Business Apps & Automation
  • Azure Devops

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