From manufacturing and selling a single product to becoming a trusted household name, Jyothy Labs has exemplified innovation and agility in India’s FMCG sector. With a diverse portfolio spanning home care, personal care, and fabric care brands, the company’s journey has been driven by its purpose to improve everyday lives through quality, affordability, and accessibility.
As part of its digital transformation roadmap, Jyothy Labs aimed to strengthen its in-house Application Development ecosystem using modern IT and DevOps tools. The goal was to simplify deployments, enhance code governance, and shorten release cycles — ensuring that business agility keeps pace with the company’s rapid growth trajectory.
Jyothy Labs had set aggressive growth and operational efficiency targets for the financial year. This demanded faster, error-free application rollouts across multiple business functions from manufacturing systems to distribution management.
However, with traditional manual deployment models, code synchronization between developers, testers, and business teams often led to delays, version mismatches, and inconsistent releases.
Recognizing the need for end-to-end automation, Jyothy Labs partnered with Cloud 9, who architected a fully automated Azure DevOps pipeline. Within just a few weeks, Cloud 9 deployed a centralized, scalable, and secure environment that redefined how the organization managed, tested, and deployed its applications.
As Jyothy Labs’ business and digital infrastructure expanded, its code repositories became fragmented and difficult to track, leading to inefficiencies in development cycles.
Key challenges included:
These challenges collectively slowed innovation directly impacting Jyothy Labs ability to roll out digital initiatives supporting new product launches and business functions.
Cloud 9 implemented a tailored Azure DevOps framework that automated the code management and deployment lifecycle, improving both reliability and visibility across development teams.
The implementation was executed in five key stages:
Requirement Analysis & Business Understanding
Code Integration and Repository Setup
Delivery Channels and Role-Based Access Control (RBAC)
Automated Code Check-Ins and Continuous Deployment
Training & Continuous Support
The deployment of Cloud 9’s Azure DevOps solution delivered both quantitative and qualitative impact within the first quarter post-implementation:
Beyond operational efficiency, the transformation empowered Jyothy Labs’ teams to focus on innovation rather than maintenance, aligning directly with their growth objectives and digital-first business strategy.
Size: 10,000+ employees
Location: Mumbai
FMCG
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For over 16+ years, Cloud 9 Infosystems has maintained a strong and enduring partnership with Microsoft—delivering enterprise-grade solutions across cloud, AI, and data platforms. As a Microsoft Designated Solutions Partner, we have consistently enabled organizations to modernize their infrastructure, enhance operational efficiency, and accelerate innovation. This collaboration reflects our shared commitment to driving digital transformation with integrity, expertise, and forward-thinking solutions. As we look to the future, Cloud 9 remains dedicated to empowering businesses through trusted technology and measurable outcomes.
